ABOUT

The Meetings Mean Business Coalition (MMB), a cross-industry communications and advocacy initiative, is introducing a platform for industry professionals in every corner of the globe to better advocate for the power of face-to-face meetings. A newly created licensing agreement will allow partners in countries and regions outside of the United States to use MMB branding, messaging and research to form one strong, cohesive voice for the industry. 

The Business Events Industry Coalition of Canada (BEICC), founded in 2009 to advocate on behalf of the Canadian meetings industry, is the first to execute the MMB licensing agreement and has now rebranded as Meetings Mean Business Canada (MMB Canada). The MMB Canada board is actively reaching out to key industry stakeholders across all sectors of the Canadian Meetings Industry to transform the coalition into a proactive, well-funded advocacy movement with strong connections to federal, provincial and municipal governments.

Endorsed by

© 2019 Meetings Mean Business Canada. All Rights Reserved.

MEETINGS MEAN BUSINESS and all related logos and indicia are trademarks of, used under license from, U.S. Travel Association.

  • Black Twitter Icon