Meetings Mean Business Canada Coalition (MMB Canada), the operating name of the Business Events Industry Coalition of Canada, is the advocacy voice of the Meetings and Business Events industry in Canada. Working in collaboration with the Tourism Industry Association of Canada (TIAC) and Destination Canada Business Events, our key focus and mission is to communicate the importance of the social and economic impact of our industry to stakeholders and elected officials at all levels of the Canadian government.
Economic impact captures the jobs created, taxes generated and foreign dollars spent in our economy. Equally important is the social impact that meetings and business events bring to our economy.
The recently launched Global Economic Impact Study validated the importance of Business Events worldwide. The study cites that business events in 2017 generated more than $1 Trillion of direct spending, over 10 million direct jobs and globally generated $621 Billion of direct GDP.