The following is the message from Grant Snider 2017 Chair Meetings Mean Business Canada on GMID in Toronto.
On behalf of our Board of Directors, greetings on this very special day when we recognize the importance of the Meetings Industry.
And thank you to the MPI Toronto chapter for this opportunity to address the Toronto business Events Community.
I am pleased to present you with our member organizations who support the coalition financially and through the dedication of their member directors’ volunteer time and effort. I’d like to recognize them for their hard work on your behalf.
So why do we need a coalition?
Although our Business Events contribute over 27 billion dollars in direct spending annually and support over 341,000 well-paying jobs, our industry is FRAGMENTED and largely INVISIBLE to elected officials. We need to change that. Instead of talking to ourselves, we need an advocacy voice that transcends individual interests, industry sectors and geographical locations and that is directed at those in power.
Governments don’t care about MPI or PCMA or SITE or any of our many, many associations. And I’m guessing they don’t know what “G-M-I-D” stands for. They DO care about economic data and jobs. WE need to speak their language to create the conditions to ENSURE OUR INDUSTRY PROSPERS.
Last year, under BEICC Past Chair Rose Timmerman-Gitzi, we negotiated a licensing agreement with Meetings Mean Business in the US. We proposed to take the best practices of their successful advocacy model and create a Canadian version that reflected our values, approach and style. In addition we proposed creating a template for global expansion of the concept. They loved our idea. Our partnership and re-branding as Meetings Mean Business Canada was formally announced in January with very positive feedback throughout the industry.
Today, I am proud to announce the launch of our newly rebranded website at MeetingsMeanBusiness.ca
As the coalition gathers momentum, we will be adding more ECONOMIC DATA, EDUCATIONAL RESOURCES and TOOLKITS to communicate our advocacy message effectively.
We are in productive and positive discussions with the Tourism Industry Association of Canada for them to become the permanent secretariat and advocacy hub for the coalition.
And most importantly, our outreach to key stakeholders across Canada has yielded an impressive level of ENGAGEMENT and SUPPORT, mostly at the CEO, PRESIDENT and EXECUTIVE levels.
I would like to extend my thanks to Barry Smith of the Metro Toronto Convention Centre and Johanne Belanger of Tourism Toronto for their personal efforts and involvement in this outreach.
Over 50 organizations have expressed their support including:
Association, meeting and event management companies
Destination Marketing Organizations
Meetings Industry Associations, Coalitions and Organizations
And media partners
All of these supporters will help us communicate the message to elected officials INSIDE the corridors of power that the events happening OUTSIDE their doors are huge economic drivers and job creators.
Over the coming months, we will be:
continuing our outreach to supporters
continuing the dialogue with TIAC regarding a permanent secretariat
refining the strategic objectives and resource requirements necessary to develop a truly effective advocacy platform.
Needless to say, we have our work cut out for us! We hope YOU will add YOUR voice to the new Meetings Mean Business Canada coalition. We know that great things happen when people come together.
NOW, WE NEED TO TELL THE WORLD.
Dates for upcoming GMID:
Thursday, April 12, 2018
Thursday, April 4, 2019
Thursday, April 2, 2020