In 2017, Meetings Mean Business launched a licensing agreement that allows partners in countries and regions outside of the United States to use MMB branding, messaging and research to form one strong, cohesive voice for the industry.
The Business Events Industry Coalition of Canada (BEICC), founded in 2009 to advocate on behalf of the Canadian meetings industry, is the first to execute the MMB licensing agreement and has now rebranded as Meetings Mean Business Canada (MMB Canada).
We are excited to be apart of this cohesive voice and delighted to share that Meetings Mean Business Canada now has over 50 supporters in the Canadian meetings industry across media, airlines, DMCs, AMCs, associations, trade shows and more.
Below, we are sharing the first quarterly newsletter of 2017 by Meetings Mean Business. You can find highlights from a successful 2017 Global Meetings Industry Day (GMID) and their new report on economic development through the meetings industry.
Read their newsletter here.