At this year’s Global Meetings Industry Day event in Toronto, Grant Snider, chair of the Business Events Industry of Canada Coalition (BEICC), announced the rebranding of the organization to Meetings Mean Business Canada.
The announcement was the result of a lot of soul-searching, says Snider, recalling a meeting of the BEICC board last summer. “There was clear frustration about not making progress and not being embraced by.....
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