Article posted via Meetings & Conventions.
The meetings industry generates a whopping $330 billion annually in the United States, according to a soon-to-be-released study. The Events Industry Council's Meetings Significance Survey is the long-awaited follow-up to the group's inaugural research, first put out in 2014. The latest study, which reveals a $50 billion increase in total revenue since then, is based on data from Oxford Economics, Longwoods International, the National Travel and Tourism Office, and hotel-data provider STR. In total, the study surveyed 1,300 planners, 9,000 domestic business travelers, 50,000 international travelers and 11,000 hoteliers.
The Meetings Mean Business coalition revealed the preliminary report data at Convening Leaders, the annual meeting of the Professional Convention Management Association, in Nashville.