This Economic Significance Study (ESS), conducted by Oxford Economics, quantifies a vital industry that contributes billions of dollars to the U.S. economy, while creating millions of jobs in almost every community in the country.
To quantify the economic significance of the U.S. meetings sector for the Events Industry Council, Oxford Economics analyzed industry information and prepared a comprehensive measure of sector activity and corresponding economic impacts.
This research represents the most comprehensive analysis of meetings sector impacts to date. It updates the findings for the year 2016 and also re-estimates key metrics for previous years. As part of this analysis, Oxford Economics conducted:
▪ Primary research including a nationwide survey of meeting planners, exhibitors, and venues. Responses to the meeting planners survey covered meetings with an aggregate budget of $18 billion and 5.5 million total attendees.
▪ Secondary research including an analysis of data gathered by: Longwoods International on travel by almost 9,000 domestic business travelers; the National Travel and Tourism Office on travel by almost 50,000 international air travelers; STR on group demand at over 11,000 hotels; and research by the Center for Exhibition Industry Research (CEIR) on trade show activity.
This document presents key elements of the research and findings. It is organized in four sections:
1. Meetings volume and direct spending
2. Economic impact analysis
4. Industry comparisons