Press Release: Meetings Means Business Continues its Outreach in St. John's Newfoundland

The Meetings Mean Business Canada Board continued its mission to advocate for the power of face-to-face meetings by travelling across Canada to connect with Business Events Industry Leaders. One last Eastern Canadian stop was made last Thursday, June 28th in St. John’s Newfoundland. Heidi Welker, 2018 MMB Canada Chair travelled to St. John’s for a productive 2-hour meeting with more than 20 executives from Economic Development, City Council and the Business Events Industry. The meeting was hosted by the St. John’s Convention Centre. Speaking about the coalition meeting in St. John’s, current chair Heidi Welker commented, “We had some great discussions including the importance of air access and recognizing concerns specific to smaller cities and their respective businesses. We are committed to keeping this in mind in our future stakeholder discussions". Since the coalition relaunched its rebrand from BEICC to MMBC in January 2017. MMB Canada has raised over $100,000 of initial funding and counts over 130 industry executive leaders amongst its supporters to date. The 2018 goals of MMB Canada include the following:

  • We want to be the advocacy voice/platform for the Business Events Industry in Canada;

  • We want to align our efforts and work in tandem with TIAC (our secretariat);

  • We want to continue growing our coalition through meetings like this. And then provide deliverable updates to all of you;

  • We have formed 4 committees to research and recommend:

  • A sustainable financial model

  • Curation of unified data for our industry

  • Executing a plan to tell our Story

  • Development and implementation of a Global Meetings Industry Day (GMID) strategy that provides consistent and aligned messaging for the organizers of these events in all cities.

  • Lastly, we also need to have a board of directors’ succession plan that will include national representation.

To learn more about MMB Canada, view the current supporter list, and add your organization to this growing coalition, please visit our website here​

About Meetings Mean Business Canada Meetings Mean Business Canada, the first coalition to execute the Meeting Mean Business licensing agreement, was formed to advocate on behalf of the Canadian Business Events Industry. The MMB Canada board is actively reaching out to key industry stakeholders across all sectors of the Canadian Business Events Industry to transform the coalition into a proactive, well-funded advocacy movement with strong connections to federal, provincial and municipal governments.


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