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Canada's COVID-19 Data Collection




April 15, 2020 To our valued industry partners, Unprecedented is a word that’s over-used these days; but it is indeed the best phrase to describe the devastating effects COVID-19 has had, and will continue to have on our business events industry. As fellow leaders in Canada’s business events sector, we are keenly aware of the difficult challenges we are all facing in our businesses and in our community and can only say how much we appreciate all you are doing to keep people employed and help drive our economy; it has always mattered—now more than ever. With the current circumstances in front of us, the organizations listed below are being asked by Federal and Provincial governments to provide data on the economic impact that the COVID-19 pandemic has had, and will continue to have, on tourism, hospitality, and the business events industry across Canada. Events that are now postponed or cancelled represent lost business, lost opportunity, lost jobs, taxes and other activities that stimulate economic development. Understanding their economic impact is critical as we work with others to support the sector during this time of crisis. A few weeks ago, Destination Canada Business Events announced it is collecting data and intelligence from the entire Canadian business events community on the economic impact COVID-19. We are working together to leverage their data collection system to create a national situational analysis of the economic impact COVID-19 has had on our industry. We are reaching out to you today to request you participate in this critical research initiative by supplying the details of postponed or cancelled events and their impact to your business. No matter where your business falls within the business events supply chain (event organizer, hotel, convention centre, DMC, A/V, decor, food & beverage venue, meeting venue, transportation, etc.) it is important that you contribute to this national study. By contributing your data we will be better able to understand the economic impact of COVID-19 to the entire Canadian business events community. In return for your input, we will share the national situational analysis with you weekly to help inform your own recovery plans. Help us capture the whole picture: Submit your weekly report from your CRM (Simpleview, IDSS, Excel), providing a list of postponed or cancelled events, including the following information (agreed-upon industry definitions of postponed or cancelled events can be found here):

  • name of event

  • organization name and headquarter location

  • origin of delegates (Provincial, Canada, US, or International)

  • # of attendees

  • event dates

  • segment of your event (association conference, corporate meeting, incentive trip, trade show/exhibition )

  • economic impact (if known or in CRM)

We kindly ask you to please submit your report by noon Friday, and each week thereafter, until notified otherwise, so that we can capture the most robust data set possible. There are two ways to confidentially contribute your data, please choose a method that works best for you: By confidential email direct to the Conference Board of Canada By confidential email direct with Destination Canada Business Events If you have any questions at all, please contact Angela Trunzo, Market Intelligence Analyst, Business Events at Destination Canada at Trunzo.angela@destinationcanada.com or 204-914-8692. We need to tell this story now We need to share this story regularly. We need your help to do so. We hope we can count on you. We thank you in advance for doing your part to help us best understand our national outlook; it’s the first important step on our road to eventual recovery. We are unified for Canada. Canada. For Glowing Hearts



Clark Grue Chantal Sturk-Nade

Chair Executive Director

Meetings Mean Business Canada Business Events


Barry Smith Kathleen Trainor

Executive Director Executive Director

Convention Centres of Canada Destination Marketing Association of Canada








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