Meetings Mean Business Canada Advocates for Business Events at Lobby Days 2020


The Meetings Mean Business Canada (MMBC) Board continued its mission to advocate the importance of business events to the Canadian economy, by travelling to Parliament Hill in Ottawa for Lobby Days 2020 held February 3rd and 4th.

This prestigious and important event was led by the Tourism Industry Association of Canada (TIAC). MMBC Chair Clark Grue, Vice Chair Laura Pallotta, Past Chair Heidi Welker and coalition supporter and TIAC board member Nina Kessler, all attended Lobby Days 2020 with the prime purpose to continue promoting and advocating the importance of meetings and business events to the Canadian economy.

Grue, Pallotta, Welker and Kessler participated in a number of one-to-one meetings with various Ministers to talk about the economic and social value of business events in Canada. They also attended presentations by Destination Canada, Immigration, Refugees and Citizenship Canada, Innovation, Science and Economic Development, the Frontier Duty Free Association and Tourism HR Canada to learn more about their 2020 mandates.

In addition to the one-to-one meetings with MPs, MMBC Chair, Clark Grue presented the importance of meetings and business events during a TIAC board of directors and stakeholders luncheon.

Speaking about the success of being involved in “Hill Days”, Grue commented, “we had a great few days in Ottawa. We were also delighted that the Honourable Minister Joly, Minister of Economic Development (including Tourism) and Official Languages as well as multiple cross-party MPs attended the Hill Day reception as well as the Parliamentary Tourism Caucus presentation. Considering that business travellers contribute four times the spend than that of a leisure traveller and that meetings stimulate over one-third of tourism in Canada, everyone we spoke with received the message that meetings and business events are an enormous opportunity for the Canadian economy and communities.”

A recent Global Economic Impact Study sited that in 2017, business events accounted for $33 billion direct spending, $19.4 direct GDP generated and accounted for 229,000 direct jobs.

To learn more about MMBC, visit

About Meetings Mean Business Canada

Meetings Mean Business is the single advocacy voice of the meetings industry in Canada. Our key focus is to communicate the importance of these business events to stakeholders across the country in order to promote investment to ensure our industry prospers. Through our relationship with the Tourism Industry Association of Canada (TIAC), we communicate the economic and social value of face-to-face meetings and business events to elected officials at all levels of government. This is intended to assist our leaders in government as they shape policy and legislation to grow the industry across Canada.


Endorsed by

© 2020 Meetings Mean Business Canada. All Rights Reserved.

MEETINGS MEAN BUSINESS and all related logos and indicia are trademarks of, used under license from, U.S. Travel Association.

  • Black Twitter Icon