Aligned with the Meeting Mean Business Canada (MMBC) deliverables for 2019, the coalition has officially launched its “Telling our Story” campaign. The campaign consists of one 4-minute video and 11 vignettes, all of which are focused around the importance of the meetings and events industry to the Canadian economy and the impact that it has on the global economy too.
Speaking about why the coalition created the series of videos, Heidi Welker, Chair Meetings Mean Business Canada commented “One of the 2019 goals was to develop a communications plan around “Telling our Story”. The committee, chaired by Debbie van der Beek, took this task very seriously and created some amazing video content. Phase 1 of the plan focused on Government Influence,” said Welker.
“Our goal with these videos is to communicate the significant economic impact that the meeting and business events sector has on our country as well as on a global stage. It’s time for government officials and fellow Canadians to learn and recognize the importance of this industry on the economy and jobs. The meetings and business events industry will become an industry as recognized as the automotive, manufacturing or agriculture sector. The videos created a focus on sectors where Canada is a leader and the importance that meetings and business events have, in order to advance their sectors. It was truly a labour of love,” said Van der Beek.
About Meetings Mean Business Canada
Meetings Mean Business is the single advocacy voice of the meetings industry in Canada. Our key focus is to communicate the importance of these business events to stakeholders across the country in order to promote investment to ensure our industry prospers. Through our relationship with the Tourism Industry Association of Canada (TIAC), we communicate the economic and social value of face-to-face meetings and business events to elected officials at all levels of government. This is intended to assist our leaders in government as they shape policy and legislation to grow the industry across Canada.