Q1 Forecast: Provincial Initiatives, GMID + New Opportunities

MMBC chair Clark Grue kicks off the year with a new video series outlining the coalition's key activities for Q1 2021.



Advocacy work: As the business events community faces ongoing lockdowns and other challenges, MMBC continues to advocate to all levels of government with key messaging:

  • Face-to-face events bring business leaders together to create transactional opportunities that drive the economy, jobs, and other growth opportunities.

  • The business events sector has decades of proven expertise in hosting controlled, safe gatherings, including sophisticated delegate tracing systems during and after events.

  • The business events community is ready and willing to assist governments in their efforts to rebuild Canada's economy.

Provincial initiatives

  • MMBC is a positive partner with provincial governments to help develop protocols to reopen safe and healthy business events.

  • MMBC supports the efforts of provincial leadership groups as they advocate to reopen business events at the regional level.

  • MMBC will communicate positive provincial initiatives to decision-makers in Ottawa as part of our ongoing federal advocacy work.

Global Meetings Industry Day (GMID), April 8, 2021

  • Our online, Canada-wide event will focus on the topic of Reopening Business Events safely and in a controlled fashion.

  • MMBC will extend personal invitations to high-level federal and provincial leaders as well as industry stakeholders.

  • Key discussions include: Why business events are crucial to economic recovery in all industries; how our sector is supporting its hardest-hit members at this time; and protocols and ideas for reinstating safe events that will help drive Canada's economy forward.


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