Rally For Recovery Of The Business Events Sector

Updated: Jun 17

Dear MMBC Supporter, Earlier today, we shared our new Rally for Recovery newsletter with government officials across Canada with an aim at spreading greater awareness of the economic impact of the Meetings and Business Events industry and what’s needed to promote our industry as a catalyst for recovery from COVID-19.  As we note below, we encourage you to review TIAC’s recovery plan on TourismMatters.ca and send a letter to your Member of Parliament in support of the plan. Please share with your networks. MESSAGE FROM CLARK GRUE: Prior to the COVID-19 crisis, the meetings industry was an essential component to Canada’s economy, employing 229,000 Canadians and contributing $19.3B to GDP. Like all sectors of the visitor economy, COVID-19 has dramatically impacted our business; however, unlike other sectors, necessary physical distancing measures and travel restrictions to prevent the spread of this disease have meant that nearly all business in the near future has cancelled or postponed. The Meetings and Business Events sector is in serious jeopardy. A well-informed and thoughtful recovery with specific government support will be essential to the long-term sustainment of the thousands of businesses in our industry. Knowing that we are a critical part of any economic recovery, many leaders in our industry are meeting regularly to define a made in Canada solution for Meetings and Business Events.  We are being proactive in establishing protocols and processes, unlike some mass gatherings, we create business interactions in a clean and healthy environment, in world class venues and hotels that will keep convention and conference attendees safe. That is our number one goal as we embark on our road to recovery. We call upon government to work closely with the Meetings and Business Events industry to establish protocols to reopen our business sector. Given the professional nature of the industry, we are positioned to deliver events in a safe and controlled fashion; thus, keeping our delegates safe while kick-starting the Canadian economy so that we can all recover quickly.  Meetings Mean Business Canada operates on behalf of the Canadian meetings industry and over the last several weeks, we have focused our efforts on the path forward, however, we need your help. Today, we launch a special segment of e-blasts we’re calling “Rally for Recovery.” We encourage you to watch the short videos below to learn more about our industry and the people that make it so impactful. We also encourage you to review the recovery plan released by the Tourism Industry Association of Canada (TIAC) earlier today on TourismMatters.ca for a comprehensive overview of how our industry plans to advance. We will be in touch again soon with further communications. We appreciate your support and would welcome the opportunity to work further with you on planning the recovery of the Canadian Meetings and Business Events sector. Clark Grue Chair, Meetings Mean Business Canada


Clark Grue and Barry Smith, Executive Director of Convention Centres of Canada, discuss the impact of COVID-19 on the Events Business with Dianne Bruckner of CBC News

Key planning recommendations for Mass Gatherings in the context of the current COVID-19 outbreakby the World Health Organization


Laura Pallotta, Regional Vice President, Sales + Distribution, Marriott International, Canada


The Honourable Perrin Beatty, PC, OC, President and CEO, Canadian Chamber of Commerce


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